SOOJUNG Makes Waves with “Desire On The Assembly Line”
The curtain is about to drop on Pride Month, but K-pop-inspired indie sensation SOOJUNG is here to ensure it ends on a high note. The Korean-American artist just launched their latest EP, Desire On The Assembly Line, and it’s already creating a buzz in the pop scene. Curious what that buzz is all about? Grab your headphones, and let’s dive in!
Crafting Desire Amidst Chaos
At its core, SOOJUNG’s new EP reflects on capitalism, identity, and self-exploration—themes that resonate deeply in today’s era. Rather than relying on a single spark of inspiration, SOOJUNG approached the project with a broader pop influence, leading to the creation of the infectious track “Monsoon.”
“I wanted to break free from conventional pop while still embracing its flair,” SOOJUNG remarks. This track emanates a level of sincerity and self-mockery, a duality that infuses the EP with authenticity. They explore how societal structures affect personal feelings, a topic that is both trendy and timeless.
Musical Influences and Aiming for Intrigue
When it comes to musical inspirations, SOOJUNG cites the raw and honest lyrics of Mitski and SZA as major influences. The artist draws on their emotional storytelling to inject depth into their sound. “I particularly aimed for a pop flavor akin to Kate Nash and CMAT while delving into topics of desire and emotional turmoil,” they reveal.
The EP paints vivid auditory pictures, suggesting different vibes for each track. Imagine “Three!Two!One!” pulsating through your earbuds during a daily commute or “Lavender & Baby Blue” providing the perfect soundtrack while getting ready for a night out with friends.
Messages to the Heart and Soul
One of SOOJUNG’s aims with this release is to make listeners reflect on their own feelings, big or small. They want fans to recognize their intrinsic value, no matter their struggles. “No feeling is too insignificant to discuss. You are never alone,” SOOJUNG emphasizes, making it clear they are all about connection.
Among the tracks, “Lavender & Baby Blue” stands out for its empowering message aimed directly at the bisexual community. It’s a powerful commitment to authenticity in love, while “Don’t Forget Me” touches the heartstrings, reminding listeners of those they cherish.
A Musical Celebration of Identity
In a particularly poignant moment, SOOJUNG reflects on how their music has evolved. “A lot of my experiences as a feminine-presenting Korean person in the West have shaped this project,” they divulge. Their EP captures the essence of queerness and diasporic identity, weaving in layers of vulnerability and humor.
So, as SOOJUNG gears up to perform “Monsoon” live—“it’s such a fun track, almost Muppet-y,” they add—fans are in for a treat. With a blend of catchy beats and thoughtful lyrics, Desire On The Assembly Line is sure to resonate long after the last note fades.
Celebrate SOOJUNG
The celebration is twofold, as SOOJUNG also celebrates a birthday on their EP release. With ambitions to perform widely and continue evolving their sound, the future looks bright for this vibrant artist.
In the words of SOOJUNG, it’s all about expressing yourself and challenging societal norms—while rocking out along the way. As Pride Month wraps up, make sure to stream Desire On The Assembly Line and discover what makes SOOJUNG a rising star in the pop music universe. Because trust us, this is one artist you won’t want to miss!
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