Costco’s New Executive Member Benefits: Worth the Extra Cost?
Costco has just announced exciting updates for its executive members that could enhance your shopping experience. Starting June 30, executive members can shop from 9 a.m. every day, giving them an extra hour to enjoy a quieter store environment. But that’s not all—there are some appealing financial perks that come with this membership, making it a worthwhile consideration for frequent shoppers.
Extra Shopping Hours
Imagine strolling through Costco’s aisles with fewer crowds and more breathing room. The recent change to open at 9 a.m. for executive members promises a more relaxed shopping experience and the ability to snag those must-have items before the weekend rush.
Cash Back Perks
One fantastic incentive is the ability to earn a monthly $10 credit when you place orders of $150 or more through Instacart or Costco’s “Same-day” delivery service. This is a great way to save money if you frequently shop online and prefer the convenience of delivery.
Membership Options: Executive vs. Gold Star
Costco offers two main membership options:
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Gold Star Membership: At $65 annually, this plan gives you access to all Costco locations and online shopping, making it an economical choice for anyone looking to dip their toes in Costco’s extensive offerings.
- Executive Membership: Priced at $130 annually, this membership includes all Gold Star benefits, plus exclusive perks like 2% cash back on eligible purchases and the early shopping hours. Plus, if you sign up during a promotional period, you could receive a $40 shop card!
Is It Worth It?
So, is the Executive Membership worth the extra $65? It truly depends on how frequently you shop at Costco. According to financial advice from sources like CNBC, you’ll need to spend around $3,250 annually to break even on the membership cost through cash back alone.
But here’s a tip: You can also earn cash back on travel purchases made through Costco Travel—a convenient platform for booking flights, hotels, and rentals. If you’re planning a vacation, these travel-related purchases can quickly push you over that $3,250 threshold.
Final Thoughts
Costco is sweetening the deal for executive members with extended shopping hours and cash back opportunities. However, before you upgrade your membership, weigh your shopping habits against the costs. If you frequently shop in-store and online, or if you’re planning a trip soon, the added perks could make the executive membership a smart investment for you.
Bonus Tip:
Before you make a decision, consider how often you visit different Costco services—this way, you can best determine which membership suits your lifestyle. Happy shopping!

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Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.