Revolutionizing Entrepreneurship: Henrik Werdelin’s Audos Leverages AI for Everyday Innovators
A New Era for Startups
In the fast-evolving landscape of entrepreneurship, Henrik Werdelin is on a mission to reshape how everyday individuals launch their businesses. With his latest venture, Audos, the former Prehype co-founder aims to harness the power of artificial intelligence to democratize the startup process, taking it from a few dozen entrepreneurs each year to potentially hundreds of thousands.
Timing is Everything
Mass layoffs and shifting career ambitions have led many workers to reconsider their paths, providing fertile ground for entrepreneurial endeavors. Werdelin’s vision centers on facilitating the creation of AI-driven businesses, making it accessible to those without technical backgrounds. He believes that the current landscape aligns perfectly with this opportunity.
Transforming Experience into Accessibility
Werdelin’s journey from Prehype—a startup studio known for launching tech companies—to Audos represents a pivotal shift in his approach. Where Prehype focused on high-stakes startups led by seasoned tech founders targeting billion-dollar exits, Audos seeks to empower ordinary individuals. As he states, “Our goal is to democratize the extensive methodology we’ve cultivated over the years.”
AI Tools for Everyday Entrepreneurs
Audos stands out by offering sophisticated tools that enable non-technical users to develop AI-powered products. By leveraging social media algorithms, the platform helps identify niche customers, streamlining the go-to-market process. The company has already supported launching several hundred businesses, including innovative ideas ranging from car evaluation services to AI nutrition consultancy.
A Unique Business Model
Unlike traditional venture capital firms or startup accelerators, Audos adopts a revenue-sharing model that takes 15% from the income generated by the businesses it helps create. This setup provides entrepreneurs with up to $25,000 in funding, advanced AI services, and marketing support, allowing them to focus on growth rather than surrendering equity.
Potential Trade-offs
While this model has its merits, it also raises questions. Founders may relinquish a considerable portion of their revenue over time, which could sum up to hundreds of thousands of dollars. The long-term benefit versus cost is a balancing act that each entrepreneur will need to evaluate.
Industry Confidence
Despite potential concerns, Audos has garnered backing from venture capitalists like True Ventures. They see enormous potential in Werdelin and his co-founder Nicholas Thorne’s vision of enabling many to launch businesses that may not typically attract venture capital. As Werdelin aptly notes, “We aim to see millions of companies each generating a million dollars—creating a trillion-dollar opportunity.”
The Bigger Picture
In an era where traditional jobs are becoming less secure, the call for more accessible entrepreneurship couldn’t be more critical. Werdelin’s vision stands as a beacon for those who may have felt excluded from the startup revolution. By supporting smaller-scale ventures, Audos hopes to enrich society with diverse entrepreneurial spirit.
In summary, Audos represents not just a new tool for business creation but a transformative approach to entrepreneurship. As AI continues to evolve, its role in facilitating innovation for everyone becomes increasingly pivotal—pointing toward a future where financial stability through self-employment could be well within reach for many.

Writes about personal finance, side hustles, gadgets, and tech innovation.
Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.