Ben Felix on Embracing Efficient Markets and Smart Investing
In the latest episode of Morningstar’s The Long View podcast, host Amy Arnott and Christine Benz invited Ben Felix, the Chief Investment Officer of PWL Capital, to share his insights on Canadian investing and the changing landscape of personal finance. Felix, also a co-host of the Rational Reminder podcast, discussed his career path, beliefs about market efficiency, and the challenges Canadian investors face.
A Journey from Engineering to Investing
Felix’s journey into finance was somewhat serendipitous. Initially pursuing a degree in mechanical engineering, he discovered a passion for finance during his MBA studies. His early skepticism about the investment world stemmed from misconceptions about actively managed funds. His pivotal moment came when he encountered Dimensional Fund Advisors, which impressed him with its data-driven investment approach.
Navigating the Canadian Investment Landscape
Felix highlighted a significant trend within the Canadian market: approximately 80% of funds are actively managed, a stark contrast to the growing popularity of passive investing in markets like the U.S. Even though there’s a slow shift toward index funds, challenges remain. Compounding this issue, many Canadian advisors, like their clients, tend to prefer these actively managed options, often due to conflicts of interest related to commission-based structures.
The Role of Home-Country Bias
One topic Felix addressed was home-country bias. PWL’s portfolios typically include about 30% Canadian equities, citing tax efficiencies as a primary reason for this allocation. While some research supports this bias, he emphasized the importance of global diversification in building robust portfolios.
Education and Community Connections
Felix’s work extends beyond traditional financial advising. He actively promotes knowledge-sharing through the Rational Reminder community, where individuals engage in discussions about investing and financial decision-making. The community flourished due to the demand for a platform where finance enthusiasts could share and debate ideas.
Adapting to Changing Client Needs
Looking at retirement planning, Felix advocates a more nuanced approach. Rather than rigid spending rules, he encourages personalized financial planning that considers each client’s unique situation. He believes that while guidelines can be helpful, they shouldn’t override personal circumstances—what matters most is ensuring clients feel confident and secure in their financial decisions.
Looking Ahead
As Felix and PWL Capital integrate with the larger firm OneDigital, they aim to leverage new resources and opportunities for growth. This aligns with their mission to enhance their impact on clients across Canada.
In a world where finance can often seem daunting, Ben Felix’s approachable demeanor and thoughtful insights remind us that the journey to financial literacy doesn’t have to be complex. By focusing on efficient markets, community-based engagement, and personalized planning, investors can navigate their financial futures with confidence.

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