Dizzaract: Revolutionizing Gaming with AI Innovation
In recent years, the gaming industry has skyrocketed, poised to generate an astonishing $455 billion in revenue by 2024. This expansive growth has largely been driven by leading companies like Sony, Microsoft, and Nintendo. However, a UAE-based startup is poised to disrupt this dominance with a groundbreaking approach that leverages artificial intelligence.
Meet Dizzaract Games
Founded in January 2023 by AI engineer Ilman Shazhaev, Dizzaract Games is quickly emerging as a powerhouse in the Middle Eastern gaming landscape. The studio stands out not just for its size—it has become the largest in the region by headcount—but also for its innovative vision that merges AI with interactive gaming. Shazhaev emphasizes that the traditional model of scripted narratives is being transformed into dynamic storytelling experiences that adapt in real-time to players’ choices, creating a unique blend of gaming and personalized entertainment.
A New Era of Gameplay
Dizzaract’s flagship game, Farcana, introduces a fresh concept of player engagement. Each gamer is paired with an AI counterpart that learns their individual playstyle, enhancing the gameplay experience. This innovation not only aims to break the repetitive cycle that has plagued gaming for decades but also introduces modes where AI-driven matches can unfold, allowing players to spectate and potentially profit without actively participating.
Further expanding its offerings, Dizzaract plans to launch Gamed, an identity management dashboard that aggregates user achievements and digital assets across multiple platforms. In just two months, the platform has attracted over 800,000 users, reflecting a strong demand for integration in the gaming community.
Rethinking Gaming Economics
Dizzaract is not stopping at gameplay and user integration; it’s also reshaping in-game economies. Shazhaev describes a future where item prices and currency value fluctuate based on real-world market conditions. This dynamic pricing model aims to enhance player engagement through a personalized experience that factors in economic indicators relevant to their location.
Moreover, the company is reimagining tournament models. Instead of a "winner-takes-all" approach, AI systems will equitably distribute rewards to participants, accommodating various player metrics and participation levels. This could lead to a fairer competitive landscape that incentivizes broader engagement.
Challenges and Innovations in Distribution
Traditional gaming platforms may struggle to keep pace with the evolving needs of gamers. Dizzaract is championing a shift towards cloud-based and decentralized gaming infrastructures, facilitating a more fluid experience akin to browsing content on social media. Imagine scrolling through games as effortlessly as you do through TikTok videos; this future could redefine how players discover and engage with content.
Dizzaract is also venturing into blockchain technology with plans for a marketplace dedicated to cosmetic items or "skins" that players can buy and trade. This decentralized marketplace aims to reflect the value of in-game assets and provide tools for user-driven modifications, allowing players more agency in their gaming experiences.
The UAE as a Global AI Hub
Shazhaev’s choice to establish Dizzaract in Abu Dhabi is strategic, tapping into the UAE’s rapid evolution as a global hub for AI innovation. The government actively supports tech startups through investment and infrastructure, making it a fertile ground for pioneering ventures like Dizzaract.
In a landscape often dominated by a few major players, Dizzaract’s commitment to understanding and evolving with its user base marks a significant shift in the gaming paradigm. With a focus on AI-driven insights and personalization, the company is setting the stage for a new era in gaming that not only entertains but also connects players meaningfully in an increasingly digital world.

Writes about personal finance, side hustles, gadgets, and tech innovation.
Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.