Beware of Investment Scams: Fraudsters Targeting Investors Online
Scams impersonating celebrities, politicians, and even financial experts have been on the rise, but the latest trend focuses on misleading investors with fake investment advice. Recently, Brian Belski, chief investment strategist at the Bank of Montreal, alerted his followers about scammers using his likeness on platforms like Instagram and Facebook. These imposters were enticing users to join investment groups on WhatsApp with promises of daily stock picks and market insights—all through sophisticated, AI-generated videos.
The Scope of the Problem
The rise of such scams isn’t just a minor annoyance; it’s a burgeoning issue in online investment circles. In Canada alone, losses from social media-based investment scams surged by 95% since 2021, amounting to a whopping $128.4 million last year. This alarming spike reflects a growing trend of fraud that’s not only plentiful but also increasingly convincing.
Fraudsters are capitalizing on the allure of quick profits, luring individuals into WhatsApp groups where they recommend stocks with the potential for dramatic price swings. Initially, these stocks may appear to yield high returns, but they often collapse, leaving investors with significant losses. A notable case involved Bay Street economist David Rosenberg, who reported losses exceeding $1 million from a scam using his identity.
Who is Responsible?
The fight against such scams raises many questions about accountability. While tech giants like Meta (the parent company of Facebook) say they are working to remove fraudulent content, challenges remain. For instance, even after reporting scams, Rosenberg and his firm saw their name exploited for months.
The legal landscape is also murky. Social media platforms operate under a law that limits their liability for user-generated content, unless they are given credible notice of illegal activities and ignore it. This "safe harbor" principle complicates the issue, making it difficult to hold platforms accountable.
Practical Tips for Investors
Be Cautious
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Verify Sources: Always double-check the credibility of investment advice, especially when it comes from social media.
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Use Official Channels: Stick to official profiles on platforms like LinkedIn, where finance professionals are more likely to post authentic information.
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Educate Yourself: Familiarize yourself with common scams and warning signs. The more you know, the less likely you are to fall victim.
- Report Scams: If you encounter suspicious accounts or content, report them immediately. This helps limit their reach.
Stay Informed
It’s essential to continuously educate yourself about investment strategies and market dynamics. As Tanya Walker, a fraud litigation expert, points out, in times of low interest rates, the push for higher returns makes scams more enticing. Investors may be tempted to chase high-yield opportunities without fully understanding the risks involved.
Seek Professional Advice
If you’re uncertain about where to invest, consider consulting a financial advisor. They can provide personalized guidance tailored to your financial situation and goals.
Final Thoughts
As scams evolve, so must our defenses. Scammers are leveraging technology in increasingly sophisticated ways to exploit the eager investor. By remaining vigilant and educated, you can protect yourself from falling prey to these fraudulent schemes. Remember, if an investment seems too good to be true, it probably is. Stay safe, and invest wisely!

Writes about personal finance, side hustles, gadgets, and tech innovation.
Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.