Navigating AI Curation: Insights from Bill Packer at Longbridge
As companies worldwide expand their capabilities in artificial intelligence, Bill Packer, a key figure at Longbridge, emphasizes the necessity of careful curation and responsible deployment in AI tools, especially in sectors that cater to older demographics.
Understanding AI Bias and Ageism
In a recent conversation, Packer touched upon a 2024 study exploring whether AI models exhibit ageist tendencies in their responses. He noted that while the research was well-intentioned, it may carry inherent biases due to its qualitative nature. “The headlines can often overshadow the nuanced realities,” he stated, highlighting the importance of evaluating AI tools critically rather than accepting them at face value.
Creating Inclusive Experiences
Packer challenges the notion that older adults, including potential users in the reverse mortgage sector, are exclusively focused on functionality. He believes that many would appreciate a platform that is both innovative and engaging, as long as it maintains a human element. “Longbridge strives to balance cutting-edge technology with the warmth of human interaction,” he added, underlining their commitment to developing an inclusive AI ecosystem.
A Careful Approach to AI Development
One of Longbridge’s strategies to ensure ethical AI use involves stringent controls on data utilized for training AI models. Packer noted that their internal datasets remain secure and only specific tools are employed after thorough testing. Their newly launched AI assistant, “Bridget,” underwent an 18-month development period, ensuring it meets the expectations and needs of Longbridge’s clientele.
This meticulous iteration process reflects a broader trend in the tech industry, where rapid deployment is frequently prioritized over responsible practices. Packer’s caution serves as a reminder that thoughtful design can lead to more effective and trustworthy AI applications.
Bridging Generational Gaps
Packer, who has leveraged technology for decades, shared a personal experience that highlights the potential of AI in enhancing user capabilities, regardless of age. Citing Microsoft Copilot as a helpful resource, he described how this tool helped jog his memory on complex spreadsheet tasks he once mastered. This exemplifies a critical benefit of AI: its ability to level the playing field for users who may not be as tech-savvy as younger counterparts.
Looking Ahead
As organizations like Longbridge continue to refine their AI offerings, the conversation surrounding ageism and technology will likely evolve. Packer’s emphasis on curation and ethical practices is an encouraging sign that the industry may be moving towards solutions that are not only smart but inclusive.
In a world where AI is becoming increasingly integral to everyday tasks, the call for responsible innovation resonates loudly. For businesses, this represents an opportunity not just to lead in technology but to foster an environment that empowers individuals of all ages, creating a more equitable digital landscape.

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Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.