Meta’s New AI App Sparks Privacy Concerns
In a bold move to compete with industry giants like OpenAI and Google, Meta launched its AI app in April 2025. However, the recent controversy surrounding the app has placed it under scrutiny, primarily due to privacy issues tied to the public sharing of user-generated prompts.
A Whirlwind of Controversy
The app’s features allow users to generate a wide array of imaginative images—some of which have raised eyebrows. Examples include bizarre prompts like women mud wrestling and even a surreal depiction of former President Donald Trump in a compromising scenario. While these creative outputs showcase the AI’s capabilities, they underscore a more significant issue: the default setting that shares user prompts publicly, often without the users’ awareness.
As users experiment with the tool, they inadvertently share personal and outlandish requests, which can lead to potential privacy risks. CNBC unearthed additional peculiar examples, such as a request resulting in an image of Hello Kitty engaged in a rather odd barn activity, and a veterinarian bill that inadvertently displayed a user’s home address.
Navigating Privacy Settings
To mitigate these privacy concerns, users have the option to adjust their settings. The process is straightforward:
- Go to your profile photo in the top right corner of the app.
- Access “Data and Privacy” and look for the “suggesting your prompts on other apps” tab.
- Toggle off the sharing options for Facebook and Instagram.
- Manage your information to make all publicly visible prompts accessible only to you.
This proactive approach enables users to regain control over their private information while enjoying the creative features of Meta’s AI.
Meta’s Strategic Bet on AI
Meta’s recent investments signal a strong commitment to advancing AI technology. The tech giant recently allocated $14 billion to Scale AI and appointed its CEO, Alexandr Wang, to lead its AI strategy. This substantial investment puts Meta in a competitive stance, aiming to bolster its innovative offerings amid a rapidly evolving digital landscape.
Implications for Users and the Industry
As consumers delve deeper into the world of AI-generated content, the intersection of creativity and privacy becomes a critical focal point. While the ability to generate unique images is enticing, users must remain vigilant about how their interactions may impact their privacy.
As Meta builds out its AI capabilities, these privacy issues serve as a reminder of the importance of user control in the digital age. With the tech landscape evolving quickly, the onus is on companies to balance innovation with ethical considerations.
In summary, while Meta’s foray into AI offers exciting possibilities, it also poses significant challenges that could shape how users experience and interact with technology in the future.

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Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.