Tackle Your Finances with Seema Sheth’s 30-Day Financial Cleanse
Are you finding it tough to save money or keep your finances in check? TikToker Seema Sheth has launched a fresh approach with her “30-day financial cleanse,” designed to illuminate the path to financial harmony. With engaging short videos on her TikTok channel @bobeema, Sheth breaks down complex financial concepts into bite-sized, actionable advice.
Understanding the 50/30/20 Rule
At the core of Sheth’s strategy is the 50/30/20 rule, a straightforward budgeting framework that encourages you to allocate your income as follows:
- 50% for fixed expenses—think rent and utilities.
- 30% for wants, which covers discretionary spending like dining out or entertainment.
- 20% for savings, aimed at building a financial cushion or investing in your future.
Know Your Income and Expenses
Before diving into budgeting, Sheth emphasizes the importance of knowing your financial landscape. Categorize your expenses into three buckets:
- Fixed expenses: Bills and essential costs that won’t change.
- Variable expenses: Costs that can fluctuate, like groceries.
- Discretionary expenses: Non-essential spending.
This exercise not only clarifies your financial position but also helps identify areas where you can cut back.
Slash Your Spending
To achieve the vital 20% savings goal, you may need to tighten your purse strings. Here are some practical tips to help you minimize costs:
- Assess each expense: Ask yourself if it’s a necessity.
- Percentage breakdown: Calculate each item’s cost as a percentage of your monthly income to see where your money is going.
- Shop smarter: Seek deals to reduce your overall spending.
Sheth notes that for housing costs, the ideal target is to keep them below 30% of your income.
Pay Down Debt Wisely
Debt can be a huge drain on your finances. Sheth advises minimizing debt and prioritizing the repayment of higher-interest loans first. Automating your payments can also ease the burden. Plus, keeping all your bills organized in a dedicated folder helps you stay on top of your financial commitments.
Build an Emergency Fund
Having a safety net can alleviate financial stress. Aim to set aside three to six months’ worth of living expenses in an accessible account. The specific amount may vary based on personal situations, like whether you support dependents.
Create Clear Financial Goals
Once you’ve tackled debt and expenses, it’s time to focus on saving. Write down your financial goals—be it a home down payment or a dream vacation—and categorize them based on when you plan to achieve them (1–2 years, 5 years, 10 years, and 20+ years). Divide the total costs by the number of months left until each goal to determine how much to save monthly.
Additional Tips for Financial Wellness
Seema Sheth shares some extra nuggets of wisdom:
- Learn how to boost your credit score.
- Have a trusted friend hold you accountable for your financial progress.
- Consider creating a will for your assets.
- For couples, consider maintaining separate accounts for clarity.
- Explore ways to increase income through side gigs, job changes, or negotiating raises.
The Bottom Line
In a sea of financial advice that often misses the mark, Seema Sheth’s practical and clear approach stands out. Her “30-day financial cleanse” offers easily digestible methods to trim spending and make important financial goals attainable.
Although the concepts aren’t revolutionary, her engaging presentation is refreshing, making financial education approachable for everyone. By implementing her advice, you can take meaningful steps towards a more secure financial future.

Writes about personal finance, side hustles, gadgets, and tech innovation.
Bio: Priya specializes in making complex financial and tech topics easy to digest, with experience in fintech and consumer reviews.